Type & Image: Research

This book cover design by Scott Hansen deals with a complimenting text and image relationship. He has created a “shortcut” as the title jumps from one side of the planet’s orbit to the other. It is a simple but captivating cover as the reader is engaged by leading the viewer’s eye down the cover in order to read the entire title.

This poster design by Max Huber reveals a teeter totter relationship as the title balances between the two images above and below. It seems to be having an effect on each image which creates movement in the piece. The movement effects the viewer as the awkward tension between type and image engages the viewer’s eye. The type is also flowy and playful which plays with the curved forms of the images.

This clip from a movie featuring type and image designed by Saul Bass has a unified relationship between text and image. The horizontal text is divided and complimented by the vertical image. The image has weight on the right side as there is more texture and more form which compliments the change of type on the right side. The type on the right is larger and has more emphasis with the relationship of the giant tear drop weighing over it. 

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